A powerful and accelerating trend within the broader software industry is the strategic shift from horizontal, one-size-fits-all software to "Vertical SaaS"—software that is purpose-built to address the unique needs, workflows, and regulatory requirements of a specific industry. A market analysis focused on this specialization trend within the Software Market shows that vertical...
The consumer segment of the virtual reality industry, while broad and diversifying, is unequivocally anchored and driven by the gaming market. A market analysis focused on consumer applications of the Virtual Reality Market shows that video games have consistently been the primary reason most consumers purchase their first VR headset. The unique affordances of VR—such as true...
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